1980s to Today: Technology and the Wonderbra

By the late 1970s, cleavage made a return and developments in technology and fabrics led to more intricate and mass-marketed lingerie, including the Wonderbra2 which gave a “push up and plunge” effect. During the 1980s, padded and wire bras became top-selling items. Victoria’s Secret and La Perla3 lingerie lines grew in popularity as women demanded a soft and sensual style.

Currently there is lingerie for all situations and intentions, including lingerie that is padded, gel-filled, air-filled, strapless, and backless. Also offered are the sexy thong, teddy, chemise, and peignoir as well as a plethora of everyday bras and panties. Contemporary lingerie can be whatever women want it to be. From “granny panties” to G-strings to fetish wear, women have more choices now than at any time in history

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