Guia la Bruna

A young designer, Guia comes from a lingerie manufacturing background. Her grandfather started the business in Turin in 1935 and Guia liked to wander around the many floors and corridors of the factory when she grew up. She inherited her family's artistic talent and studied in Paris at the Ecole Nationale Superieure des Arts Decoratifs - which is perhaps why her lingerie designs show a strong French influence.

Guia, who has been featured on the TV series, Sex and the City, wanted to create a retro look that was modern. In an interview with Danae Shell, the editor of the lingerie website, Knickersblog, she said that she likes 'strasses, vintage laces and velvet ribbons'. (Strasses are items of jewelry made of glass that looks like diamonds, for example, rhinestones and the beautiful Swarovski crystals.) Her favorite material to work with is soft, silk muslin.

The designer's latest collection, which can be seen on her website, Guialabruna.com, features soft, shimmering materials; Victorian-style chemises; delicate floral prints; and feminine ribbon decorations.

Danae Shell called her collections 'a divine balance of classic lines and modern fabrics.'

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