Gossard gets an Egoboost

Gossard is upping the ante on asset boosting bras this season, and the upcoming launch of the Super Egoboost bra is one of the brand’s biggest stories.The new bra uses the brand’s Egoboost technology to lift the cleavage, and the Super Egoboost sideways thrust ‘propels the bust together’.

Available in black or nude, each Super Egoboost pack will also contain Gossard launch pads for added boost and shape, which can be used or removed as desired. The bra is available in 30-38 A-D cups.

With the launch scheduled for December 2011, Gossard is organising a PR campaign to cash in on Christmas spending.

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